Improve the energy efficiency of your signage
If you use translucent signage, it pays to line the inside of the light box with reflective material. This can improve the lighting output of the signage.
If the reflective material makes the signage too bright, simply remove or reduce the lighting levels in the box. This will correct the lighting level and reduce your running costs at the same time.
If you’re not sure how to do this, talk to your electrician the next time he visits your premises.
Your electrician may also be able to install energy efficient LED lighting in your signage. Talk to him for advice on whether this is a cost-effective move for your business.
McDonald’s signage savings
Each McDonald’s ‘arch’ used to consume a large amount of electricity due to the number of T8 lighting tubes required. However, they are now retrofitting their arches with 50,000-hour lifespan LEDs.
In addition to reducing lighting electricity use by 50–70%, the new LED lighting increases the time between lamp replacements which leads to decreased maintenance costs. This results in a significant saving. Indeed, McDonald’s report that “maintenance savings outweigh energy savings”.
The retrofits being undertaken do not alter the look of the signs as only the light fittings are upgraded. McDonald’s reported that the LED lighting “actually improves uniformity”.[1]